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In This Issue:
4/25/2007
RIVERDALE ATHLETICS BRANDED
TOSHEENA ROBINSON-BLAIR DNJ
trobinson-blair@dnj.com
Tosheena Robinson-Blair
They're looking for alumni, students, staff, faculty and other fans of Riverdale High School's sports teams who love to get swept away in the heat of a game.
And they want them to announce their pride in their teams to the rest of the world.
Through its new "brand position" statement Riverdale Athletics wants to build that affinity between fan and school — one person, one relationship and one friendship at a time.
The brand statement, which took months to craft, is based on the principles that "the community shapes the culture, the culture becomes the tradition, and the tradition never graduates."
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5/06/2007
AREA SCHOOLS WANT CORPORATE SPONSORSHIP
jezzell@murfreesboropost.com
Josh Ezell - MURFREESBORO POST
Nike has the slogan, “Just Do It.” Frosted Flakes has the catchy “They’re grrrreat!” Riverdale High School recently adopted the slogan, “Tradition Never Graduates.”
Riverdale, which has enjoyed success in athletics during its time on Warrior Drive, developed the slogan to communicate its values and philosophy. Riverdale also hopes the corporate world takes notice of its success. Spearheaded by Warriors girls’ basketball coach/athletic director Micheal Burt, Riverdale hopes to create a partnership with a business that would benefit the school and business.
“Championships are what people look at,” said Burt, who coached Riverdale to the Class AAA girls state basketball title this year and coached Miss Basketball winner Anne Marie Lanning.
“The bigger picture is the end product,” added Burt, whose 2007 squad was the first Murfreesboro team since 1924 to win a girls state basketball title. “This brand helps build that.”
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4/16/2007
INDUSTRY CONNECTS WITH PROGRAM TO CREATE POWERFUL CHANGE
MURFREESBORO, TN - Brian Shulman, founder and CEO of www.learningthroughsports.com has agreed in principle to a partnership between Learning Through Sports and the Middle Tennessee State University Sport Management Program. His gift of $30,000 will provide both seed money and product for some very exciting projects just on the horizon.
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5/12/2007
MT ATHELTICS AND MT GRADUATE SPORT MANAGEMENT PROGRAM ANNOUNCE BLUE RAIDER SALES AND MARKETING GROUP (BRSMG)
MURFREESBORO, TN. – The Graduate Sport Management Program at Middle Tennessee State University and the athletic department at Middle Tennessee recently announced a joint collaboration focused on sales and marketing to continue to build on the success of the university’s athletic teams.
Under the direction of Middle Tennessee Associate Professor and Coordinator of the Sport Management Program, Colby Jubenville, Ph.D., the sales and marketing training program will intertwine the shared values of both entities to reach a purposeful, targeted approach for Middle Tennessee Athletics.
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61/2007
BURT AND JUBENVILLE CONNECTING AGAIN: SPORT MANAGEMENT PROGRAM ADOPTS THIS AINT NO PRACTICE LIFE AS PART OF MANDATORY READING FOR THE PROGRAM
MURFREESBORO, TN - In today's knowledge worker society there is a premium placed on producing college graduates that have the skill set and tool set necessary to impact organizations. Growing all intelligence, especially Emotional Intelligence is at an all-time high. Gaining the ability to confront the present reality, build a vision, remove destructive toxins and project confidence, build a conscience, inspire trust and confidence in others, and execute a plan are ingredients for successful living. This partnership will allow author, speaker, and leadership expert Micheal Burt to inspire and motivate students in the program to live a life that matters. This Ain't No Practice Life outlines a blueprint for doing something significant with one's time and talents through seven key principles of success. This book is a must read for anyone that is trying to become a highly effective person that believes in leaving a legacy.
Check out his site at www.maximumsuccess.org or www.michealburt.com
Expected Release Date: Early to mid June
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Sport Management MTSU PO Box 96 Murfreesboro, TN 615-898-2909 office | 615-898-5020 fax |
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