The symbol of THE HORSESHOE is more that just a sign or an image, but a philosophy designed to solidify the presence and the identity of the Middle Tennessee Sport Management Program in the context of the sport industry and the academic discipline of sport management.

THE HORSESHOE is not a gimmick, fad or trend, but a representation of a lasting commitment to the region, the institution, the industry, and the individual.

It symbolizes why students choose our program, how students are educated, and how the industry perceives us.

Students who grasp the vision of our program realize that they are becoming stakeholders in something that is an experience: an experience that begins and ends with shaping their values, defining their passion, defining their strengths, and, ultimately, defining where they fit into the sport industry.

Every student, from entry to graduation, should know and recognize the core values of moldabilty, adaptability, and credibility. These are the things we promise to our students, to the university and to the industry.  It is the essence of who we are.

Our graduates who have made the quantum leap from student to professional will continue to personify the core values of the program.

THE HORSESHOE …. Not a place, nor an Object, but a Belief.
The Program transcends it, the students live it, and the industry knows it.